Alibaba 2018 Medium-to High-end Consumption Index: Insights and Observations
Time: 2019-05-27 17:28   Views:1091

By AliResearch

Alibaba’s Medium to High-end Consumption Index rose to 35.24 in the fourth quarter of 2018 from 32.71 in the previous quarter. The quarter-on-quarter increase was the highest since 2017. The index reading was up 2.53 points compared with a year earlier period. 

Alibaba’s Medium to High-end Consumption Index is a barometer that measures the ratio of medium to high-priced product sales to the total Gross Merchandise Volume (GMV) on Alibaba’s retail platforms. The indicator depicts a broader picture of medium to high-end consumption in China’s market.

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